Chef'n Lifestyle Videos

Concepting / Storyboarding / Directing: Kelty Wallace
Filming / Production: Brian Oh
Food Styling: Andrea Pons

These videos were shot over the course of a week, on location, with a cast and crew of 11 people. These were used for a brand awareness campaign for consumers, as well as an introduction to Chef'n for wholesale retailers.

Brand Story

Chef'n has traditionally used videos only to show how products are used. I built out the video program to also include lifestyle videos for the brand and individual products.

Ice Cream Maker

This video is used to show how the ice cream maker is used in a household setting. It was important to show that children can use the product, and how quickly ice cream can be made.

S'mores Roaster

This video shows how the product is used, as well as it's overall functionality. It has some cool built-in features and we wanted to showcase those for consumers.